Relative to preseason expectations, Chelsea have had a solid season and seem to be in good position to finish in the top four.
This is powered by their impressive attack, as they rank third in goals scored in the Premier League, third in terms of expected goals (xG), and third in big chances. Between having a deep rotation of wingers and potential No. 10s, one of the best attacking duos in Cole Palmer and Nicolas Jackson, and being clinical with their opportunities in transition, it’s helped Chelsea display some explosive performances over the course of the 2024/25 campaign.
An underrated contributor to Chelsea’s success has been Noni Madueke. Eight goals and assists in over 1000 PL minutes is a solid return, although it’s overshadowed to some extent by the numbers produced by Palmer and Jackson. The English winger has had an interesting career for someone who’s still 22. Despite being heralded as one of the biggest talents in the Eredivisie with PSV and getting a move to Chelsea a couple of years ago, injuries have meant that he’s yet to play more than 1500 league minutes in a single season for either club. This season is shaping up to be the first one where he cracks that threshold.

The appeal of Madueke is that he fits the mould of the modern-day touchline winger. He’s got an explosive first step which wide players need, as they often create from a standstill position, sometimes against a double team. This differentiates him from some of the previous wingers to have come in to the league from the Eredivisie. When isolated in 1v1s in the final third, he’ll try to blend stepovers and feints with his first step to catch defenders off guard, although the success in those attempts have decreased this season compared to previous ones. In deeper areas, he is aggressive at attacking space to put pressure on the opposition.
As a passer, Madueke shows some bright moments, but he’s more inconsistent in this area. He’s most comfortable with forward passes into the box or just outside of it for teammates making underlapping runs for potential cut-backs. That type of pass does carry some value as possible secondary assists, but on average they’re not as threatening compared to others. The touch on his crosses can be erratic, as evidenced from his success rate with crosses being in the 48th percentile at 22%. Although he is willing to attempt crosses with his weaker right foot, and that in of itself is a positive, a similar story emerges. There are moments as well where you can perhaps question the decision making on eschewing potential high value passes near the box because of tunnel vision, whereas the best creators in the game have fewer and fewer instances of this.

What separates Madueke from other wingers who primarily operate near the touchline is that he shows promise with his forward movements. You’ll often see him try to work on the blindside of his fullback to catch them napping and find space in behind, whether it’s against a set defence or during transition opportunities. This can include quick in and outs where he pretends to move deeper and receive the ball before attempting to spring in behind into space. He’ll try to crash the far post in situations where the ball is on the opposite flank for a crossing opportunity. It’s not a coincidence that Madueke is averaging 9.14 touches in the penalty box, which is just under the 94th percentile. Although it was later chaulked off for offside, the ‘goal’ he had versus Leicester was a good example of what Madueke could do off the ball, where he attacked the space around the penalty spot while his marker was caught flat footed.
In some ways, this off-ball work can be seen in Madueke’s shot chart this season. 43 of his 52 shots are from inside the box, which is a proportion you’d typically see from top off-ball technicians. That said, a good amount of those opportunities come from the wide right zone where it’s harder to generate goals. A lot of that is due to him constantly cutting inside and spamming low value shots. Something that helps accentuate his movement is he’s got some comfort with taking shots with his weaker right foot, which can lessen the time needed to get a shot off in the box. 18 of his 52 shots this season in the PL were taken with the right foot.

Madueke’s skill-set at this time is an interesting contrast of strengths and weaknesses. While he’s perhaps not an absolute elite dribbler, he’s a very good one when also accounting for his output in previous seasons, and is among the more aggressive progressive carriers in his position. He’s probably best off as a secondary or even tertiary playmaking option in the final third given his inconsistencies on crosses and blind spots during certain situations. Besides his dribbling, arguably the most interesting part of his game is his activity off the ball, both in attack and while aiding the press.
What Madueke brings to the table in terms of his hybrid on/off-ball game is a nice compliment to the other profiles among the Chelsea squad. Palmer is the creative engine of the team. Jadon Sancho helps with ball retention in the final third. Meanwhile, Jackson is the type of striker who is adept at making runs in behind versus high lines, while also providing some value with his ability to turn in deeper positions as an outlet. Those profiles together can lead to a cohesive unit, which has been on display at points throughout the first half of the season.
There is the rough outline of a future star level winger in Madueke. His directness both on and off the ball, along with decent passing instincts, assures that he’s got a high ceiling. The decision making in the final third needs improvement, but that could come with more minutes. Among the many transfer acquisitions Chelsea have made in recent years, Noni Madueke could turn out to be among the best in due time.
(Cover image from IMAGO)
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