Erling Haaland must’ve been given a hard reset during the summer.
By Sam McGuire
The two-time Golden Boot winner finished last season with just the 22 Premier League goals. By his standards, he had a bit of a down year. He missed out on a third successive Golden Boot, losing out to Mohamed Salah with the Liverpool striker netting 29 as the Reds clinched the title.
Haaland posted career-low numbers last season at the Etihad. His career-low numbers would be career-high numbers for 99% of the other forwards in the Premier League. But when you’re a goal machine like the City No. 9 is, you are held to different standards.

Some pondered whether or not the 25-year-old had been figured out. Others wondered if his injury issues had finally caught up to him. The Norway international had a lot of ankle worries over the previous two campaigns. He’d also played a lot of football from a young age, and at a high level. Sometimes, it all just gets a bit too much for the human body.
The former BVB forward isn’t human though. He’s a machine. Haaland, jokingly, confirmed this over the weekend by celebrating his opener against Bournemouth with a robot celebration. He then took to social media afterwards, captioning the photo of his celebration with: “Guess I couldn’t hide it any longer…”
Haaland has bounced back from his disappointing 2024/25 campaign by posting career-best numbers for Pep Guardiola’s side. Yes, he’s better than ever before. Better than the season he scored a Premier League record 36 goals.
It shows his mental resilience to be registering the best numbers of his Manchester City spell, one season after posting the worst. Across the Premier League and Champions League, Haaland has been responsible for 65% of the goals scored by the Citizens.
He has a Non-Penalty Expected Goals per 90 average of 1.07 and his NPxG+xA average is 1.2 per 90. His previous best for City was the 2022/23 campaign when he finished with 0.96. Now, the sample size isn’t the largest but we are almost a third of the way into the season. This isn’t just a purple patch.

Haaland’s entire game appears to have been slightly tweaked. For example, he’s averaging 4.5 shots on a per 90 basis, the highest of his career. He’s also hitting the target with a career-high 58%. His shots are, on average, closer to the goal than ever before too. The focus appears to be firmly fixed on ensuring he’s in high value situations. It’s why he’s now attempting fewer passes on a per 90 basis than ever before and he’s also creating fewer chances than he ever has during his time at the Etihad.
This isn’t a player wasting time on anything other than putting the ball into the back of the net.
Haaland blanked against Aston Villa last weekend, a game City lost 1-0, and it’s something he’s not forgotten about, despite his goalscoring exploits this season.
Speaking to Sky Sports after the win over Bournemouth, he said: “I didn’t score last game. I try to help the team to win – that’s my goal. Even by scoring, helping or winning duels, it doesn’t matter as long as we are winning games. I want to help the team become a better football team, that’s my job.”
Perhaps the change in personnel for City has helped free Haaland once again. Jérémy Doku is in the form of his life and looks dangerous every single time he’s in possession while the addition of Rayan Cherki this summer adds an element of unpredictability to the XI. The Frenchman has three assists and a goal in his last two starts. He assisted both of the Haaland goals against the Cherries on Sunday with one touch passes.
Whereas they’d previously been accused of trying to walk the ball into the net, Cherki takes risks and this gets Haaland into possession a lot quicker. It makes him an even greater threat and it’s possibly why he’s on this current goalscoring run of form.

After the game, his manager likened him to Lionel Messi and Cristiano Ronaldo.
Guardiola said: “The numbers from Cristiano and Messi have been for 15 years, Messi is still scoring two, three goals every game and Cristiano in Saudi Arabia, the same. This is that level.
“The first goal, the way he shoots the ball, going down on the grass saying, ‘I am going to score this’. I have said many times, he is incredibly coachable and I am tough with him sometimes. I always try to be open-minded with him and there are players who say, ‘what are you talking about?’ He is completely down to earth, he wants to do it and he lives for the goals. Without him, it would be tough to be honest.”
At his current rate, Haaland is on course to finish the season with 52 Premier League goals. He’ll slow down, he has to, but the record he set is in danger of being broken. The scary thing is everything seems sustainable right now. His Non-Penalty xG rate would see him finish on 41 in the Premier League – if he played every game. His numbers are extraordinary.
(Cover image from IMAGO)
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